"I've had a number of positive comments about my business cards and brochures - they really are different than 99.9% of those used by REALTORS®. Like them very much!"

Jim Duke
Naples, FL

Why Personal Branding Helps Agent & Company

It's not a question of whether 'To Brand' or 'Not To Brand' but rather 'Who to Brand'? The answer is harder to extract than one might think.

Should all the materials match and look like the company brand? After all, since the company has a branded style, a consistent look, the agent often times feels that his or her materials should match the company style. While this thought process appears to make sense on the surface, it is the most common mistake agents make. Read how and why it is best for both the agent AND the company for each individual agent to have their own brand. ... [~ Read Full Article ~ ]

Are Your Current Marketing Products Up to Snuff?

Are all your promotional products consistent with a branded style so people can easily remember you? If you are not getting enough phone calls, the problem isn't that there are not enough buyers or sellers but rather they simply don't remember your name. Read how branding can turn your marketing campaign into a lead generating machine that will give you a step above your competition ... [~ Read Full Article ~]

Marketing Tip #1:

Track Down the REAL Source of All Your Leads

Do you know where your leads are coming from? Many agents may not hesitate and blurt out what they THINK is generating the leads. "My website is bringing in all my leads right now" is a common quip often heard. But how do you really know unless you ask? You simply don't - which means you're guessing.

Just because someone sent you a comment from your website form doesn't mean that your website generated that lead. If they called you up one night would that mean that the phone company generated that lead? Of course not; it was simply the mechanism used to contact you. Then why do many agents think their websites are responsible for their leads? Because they are guessing and usually they're wrong.

Without knowing where the leads are REALLY coming from, agents don't know what is working and what isn't. Their false assumptions are wasting money that could be better spent on those valuable marketing products that are truly creating leads for them. [~ Read Full Article ~ ]